New Work All Play
The project centred around a lasercut projection mapped head which was live streamed to a website where you could interact with it via Twitter. We asked people to adjust our adapted ‘All workand no play makes Jack a dull boy‘ meme with their own take on work and play. The head then pushed these words through a thesaurus API and created a unique job title for you along with some fancy graphics.
Why the work and play meme? The project was created to promote theManchester International Festival and one of the sponsors Bruntwood. Bruntwood are a big player in the office space market in Manchester and MIF are known for creating lots of unique new work. So creatively we started with ‘work’ and ‘play’ – hijacking the meme made a lot of sense.