Playstation Network Pitch

The brief was to create some instore graphics to be used by Sony to promote the up-coming Playstation Network.

The concept is to illustrate the Playstation Network as an abstract ever evolving yet tangible form, the object is born from within the PS3 console and grows over the duration of the piece, it is connected to the inside of the console by an umbilical cord which represents the connectivity and downloadability of the data. The abstract form is amorphous and has the ability to change shape to illustrate features and sections of the PSN.

Client: Sony
Agency:  Precursor
Role: Concept Art. Design & 3D